Charlie Katz
Creative Director
In all my years as a creative director, sharing the effort with great talent developing campaigns for the likes of Colgate, Home Depot, KFC, I marvel at the wonderfully obsessive thirst to shatter creative boundaries. That’s where it all begins. That’s’ where the true potential for software lies. Put developing software in the hands of fiercely talented developers and the potential for creativity in every field of human endeavor is practically limitless. Creativity will always be creating and re-creating the future. And, mark my words, the day will come when your AI driven robot will know to fold your laundry, and match your socks.
Latest Posts
Covid-19 pandemic, do you hunker down? Or do you pivot?
Hunker down. Wait it out. Shelter-in. Take the pain. Just some descriptive words of how CEOs are dealing with the mother of all disruptions—Covid-19. Some business leaders, but not all. A disruptive mindset What I find refreshing is how this...
How to Lead When Your Employees Are on the Frontline of the Covid-19 Crisis
Front liners are our heroes. We gripe about shelter-in, they’re out there with no shelter. The risks are high and too many have paid the price. Yet, they’re out there day after day. What keeps them going? How do they...
What to Do When the Corona Virus Puts Your Business in Lock-Down
For many businesses, products, and services, perhaps yours, the best of times ended the moment Corvid-19 locked our doors and turned us into hermits. It’s understandable that in a period of social distancing, perfume, designed to bring people closer together,...
A Note to Entrepreneurs: Sorry, You Assumed Wrong
I’ll be upfront, there’s a word I abhor—assumptions. It’s led to the ruin and wreck of too many hard-working, motivated, bright entrepreneurs at all stages of their business. As someone with decades of marketing experience, I devote a portion of...
One Caveat for Whether Your Entrepreneurial Idea Will Take Off
What is the seed for entrepreneurial success? A hunger to be independent and make your own way in the world? An awesome idea that your gut tells you will make your dreams come true? Or, that favorite rich uncle who...
Should You Join the Navy to Be a CEO of a Service Company?
Do former Navy officers make good leaders in business? Having interviewed several CEOs who had military officer backgrounds, including Chuck Czajka of Macro Money Concepts, my interest was piqued. CEOs and military experience My curiosity drove me to deep-dive and fortunately...
Scaling Success in the Service Sector
I haven’t checked my Thesaurus, but I’m certain that a synonym for the word franchise is scalability. That’s the lure isn’t it? The idea that you can turn your service company into a chain of lube and oil, home delivery...
Toughening It Out Isn’t the Answer in the Service Industry
How far would you go to keep your business operating? Would you collect empty bottles, fill a garbage bag and bring it in for a refund? Or, would you throw in the towel? You chart a direction for your business,...