Colin and Whit Hunter of BetterWorld

I had the pleasure of interviewing Whit and Colin Hunter of BetterWorld, a free, easy-to-use fundraising platform that helps nonprofits and individuals raise funds online.

Since the age of 18, Whit Hunter has worked in startups from Shanghai to Palo Alto. After recognizing that up to twenty percent of funds raised for nonprofits do not make it to the end cause, Whit set out to disrupt the charitable giving industry for the better. With a background in best-in-class technology and a passion for nonprofit work, Whit has dedicated his life to imagining new ways for businesses to do good. He currently lives in Charlottesville, VA.

Colin Hunter is the co-founder and head of strategy and growth at BetterWorld. From his early career at Bain and Company, Colin brings with him a vast background in strategy consulting. He is also the proud founder of the premium menswear brand Alton Lane, which allows him to bring a multidimensional, entrepreneurial mindset to the team at BetterWorld.

Recognizing that a large portion of donations made to charitable causes do not make it to the end cause, he used his expertise in scaling and growing brands to found BetterWorld. He has a deep-rooted commitment to nonprofit work, having served in every role of the nonprofit ecosystem, from board member to advisor, consultant, event host and donor.